PENGARUH INOVASI, ATMOSFER TOKO DAN PROMOSI TERHADAP VOLUME PENJUALAN THE HARVEST PATTISIER & CHOCOLATIER MANADO

Authors

  • Keren Rintjap Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Katolik De La Salle Manado
  • Johanes A. Timbuleng Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Katolik De La Salle Manado
  • Patricia G. J. Petrus Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Katolik De La Salle Manado

Keywords:

Innovation, Store Atmosphere, Promotion, Sales Volume

Abstract

The research was conducted with the aim of knowing the effect of Innovation, Store
Atmosphere, and Promotion on Sales Volume at The Harvest Manado. This research is a quantitative
study using questionnaire data that was processed using the SPSS 23 Statistics application.
Respondents in this study were all customers who had registered as members of The Harvest Manado
until November 2022. The results of this study indicated that innovation had a positive and significant
effect on sales volume. . Store Atmosphere has a positive and significant effect on Sales Volume.
Promotion has a positive and significant effect on Sales Volume. Simultaneous test results show that
the variables Innovation, Store Atmosphere, and Promotion have a positive and significant effect on
Sales Volume at The Harvest Manado.

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Published

2023-04-28

Issue

Vol. 20 No. 1 (2023)

Section

Articles