ANALISA KEPUTUSAN PEMBELIAN PRODUK PASTA GIGI HIMALAYA HERBALS MANADO

Abstract

The purpose of this study was to determine the effect of the independent variables of Social Media Promotion (X1), Product Availability (X2) and Brand Trust (X3) on the dependent variable of Purchase Decision (Y) on Himalaya Herbals Manado Toothpaste products. the sample is 100 people who have used Himalaya Herbals toothpaste products in Manado. The results in this study are Social Media Promotion has a positive and significant effect on Purchase Decisions, Product Availability has a positive and significant effect on Purchase Decisions, and Brand Trust has a positive and significant effect on Purchase Decisions. And simultaneously, Social Media Promotion, Product Availability and Brand Trust have a positive and significant impact on the Purchase Decision of Himalaya Herbals Manado Toothpaste products.