SHOPEE VS TIKTOK SHOP? INDEPENDENT SAMPLE T-TEST ON PURCHASE DECISION

Abstract

The purpose of this research is to determine the comparative level of purchase decision between Shopee and TikTok Shop among student of Catholic University of De La Salle Manado. This research was carried out using IBM Statistical Package for Social Sciences (SPSS) to analyzed the data with data analysis method of Independent Sample T-Test. Data collected using questionnaires
distributed among student of Catholic University of De La Salle Manado. Based on the research conducted, the mean difference value is negative which means that the purchase decision using Shopee is lower than purchase decision using TikTok Shop. Data variances between Shopee and TikTok Shop is homogenic or similar and there is no significant difference between Shopee and TikTok Shop among the student of Catholic University of De La Salle Manado. It is recommended for business to focus on using TikTok Shop as the platform for e-commerce, considering the platform’s user-friendly and famous among student of Catholic University of De La Salle Manado. Even though, the usage of Shopee is still okay, considering there is no significant difference in purchase decision of student between Shopee and TikTok Shop.