STRATEGI PENGEMBANGAN USAHA BUNGA POTONG KRISAN DI KELURAHAN KAKASKASEN II KOTA TOMOHON

Abstract

Development of business strategy is an important thing that can be determine the success of business, because the mistake of determining strategy can make many problems. Chrysanthemums are one of the flowers that have the biggest opportunities in the cut flower business in Tomohon City, specifically Kakaskasen II Village. This can be seen from a number of farmers who are also entrepreneurs in developing the cut flower business. In determining the development strategy for the Chrysanthemum cut flower business, it must be adjusted to the development of the situation. Therefore, this research uses SWOT analysis in determining business development strategies. So from this research it was found that the potential strength lies in the land area, and the threat is the large number of cut flower farmers in other sub-districts in Tomohon City.