ANALISIS STUDI KELAYAKAN USAHA PEMBESARAN UDANG VANAMAE DI KABUPATEN SERANG, BANTEN

Abstract

The development of the aquaculture and shrimp cultivation sector, especially in Indonesia, has broad market potential and continues to grow yearly. This business feasibility analysis was carried out to ensure that the "Linduk Cultivation Pond" business was considered feasible for development. The research method used is qualitative, which is analyzed descriptively based on interviews conducted with owners and operators of Linduk cultivation pond businesses. The PESTEL analysis is used to discuss the feasibility of this business while analyzing the financial aspects by assessing the level of business feasibility; short-term analysis calculations are carried
out on Net Profit, R/C ratio, Profitability, Break Even Point, and Payback Period. The research results show that the vanamae shrimp rearing business in the Linduk Cultivation Pond shows broad market potential. Technically, this business is feasible to develop,
considering that this business has also implemented intensive cultivation technology. Management and organization are well structured, although the recruitment system must be optimal. Positive economic and social impacts can be seen from contributions to owners, workers, suppliers, local markets, and village communities and environmental impacts with sustainable strategies. Financial
analysis shows positive performance with a net profit of IDR 112,734,625, an R/C Ratio of 2.25, and business profitability of 39.55%. Developing a strategy to increase sales is necessary to accelerate business capital turnover. This research can be used as reference material for managers to develop appropriate strategies to continue running this business.