Innovative

STRATEGI BERTAHAN USAHA RITEL YANG BERADA DI SEKITAR INDOMARET DAN ALFAMART KOMBOS TIMUR

Christophorus Koleangan — 2024-10-31

This study aims to identify the strategies employed by retail businesses located in the vicinity of modern retail establishments. The research methodology employed is qualitative, involving interviews with UMKM (Micro, Small, and Medium Enterprises) owners around Alfamart and Indomaret stores in the Kombos Timur area. Data collection techniques include interviews, observations, and documentation. The findings reveal that the presence of modern retail businesses does not significantly impact the sales of most local stores. These stores have successfully survived by implementing strategies such as offering unique products unavailable in modern retail outlets, adjusting prices to meet the needs of local customers, operating 24 hours a day, and enhancing customer service. UMKM owners also express optimism about the future of their businesses and plan to further expand their operations. In conclusion, local retail stores exhibit remarkable resilience and possess the potential to thrive amidst competition with modern minimarkets, thanks to
effective strategies and adaptation to the needs of the local market. However, UMKMs often face various challenges, including financial, technological, and market constraints. This study recommends that the government and relevant institutions continue to support UMKMs through policies that facilitate access to essential resources and strengthen a conducive business ecosystem. Implementing the right strategies can help UMKMs grow and develop sustainably, thereby making a more significant contribution to the national economy.

PENGARUH HARGA, KUALITAS PRODUK DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BOULEVARD MOTOR MANADO

Aksel Andolo — 2024-10-31

This study aimed to analyze and examine the influence of price, product quality, and word of mouth on consumers’ purchase decisions at Boulevard Motor Manado. This study employed a quantitativeapproach, utilizing data collected through questionnaires distributed to a sample of consumers at Boulevard Motor Manado. Data analysis was conducted using IBM SPSS 27, employing multiplelinear regression analysis. The findings indicated that price, product quality, and word of moutheach had a significant positive influence on consumers’ purchase decisions at Boulevard Motormanado. Furthermore, the results demonstrated that the variables of price, product quality, andword of mouth – collectively exerted a significant influence on consumers’ purchase decisions atBoulevard Motor Manado.

SHOPEE VS TIKTOK SHOP? INDEPENDENT SAMPLE T-TEST ON PURCHASE DECISION

Josep Palulungan — 2024-10-31

The purpose of this research is to determine the comparative level of purchase decision between Shopee and TikTok Shop among student of Catholic University of De La Salle Manado. This research was carried out using IBM Statistical Package for Social Sciences (SPSS) to analyzed the data with data analysis method of Independent Sample T-Test. Data collected using questionnaires
distributed among student of Catholic University of De La Salle Manado. Based on the research conducted, the mean difference value is negative which means that the purchase decision using Shopee is lower than purchase decision using TikTok Shop. Data variances between Shopee and TikTok Shop is homogenic or similar and there is no significant difference between Shopee and TikTok Shop among the student of Catholic University of De La Salle Manado. It is recommended for business to focus on using TikTok Shop as the platform for e-commerce, considering the platform’s user-friendly and famous among student of Catholic University of De La Salle Manado. Even though, the usage of Shopee is still okay, considering there is no significant difference in purchase decision of student between Shopee and TikTok Shop.

THE WINNER’S CURSE HYPOTHESES : WHY NEW ISSUES ARE UNDERPRICED

Loureine Sumual — 2024-10-31

This study discusses the phenomenon of initial public offering (IPO) prices that often experience a decrease or underpricing due to information imbalances among investors. Based on the winner's curse hypothesis proposed by Rock, investors who feel they have superior information tend to bid higher than the IPO price. However, in an environment with no information impairment, they doubt whether the IPO price reflects the true condition of the company, leading to incorrect bids. The model proposed in this article describes a market where IPO firms and investment banks as underwriters commit to the initial offer without further adjustment. The article also examines two stock offering conditions, namely oversubscription (demand is higher than the amount offered) and undersubscription (supply exceeds demand), and their effect on IPO prices. The results show that post-IPO stock price declines often occur due to information imbalances and stock allotment. This causes investors to wait for a price drop to get compensation, so the optimal price in an initial offering is the result of a series of prices formed in the market.

KAJIAN PERENCANAAN KEUANGAN SEBAGAI SUATU STRATEGI UNTUK MENGELOLA KEUANGAN KELUARGA

Meitty Wongkar — 2024-10-31

Good and effective family financial management is one of them through a financial planning strategy. The impact of financial planning will make families able to manage the cycle of incoming and outgoing money in their economic life, because everything is regulated based on the planning that has been made. The method used is a descriptive qualitative research method with 9 (nine) informants from the Jesus Good Shepherd Parish, Rike Manado, with interview and questionnaire methods as primary data and using research literature from books and scientific articles as secondary data. The results of the research and discussion of the objectives achieved must have an impact on the cash flow to be achieved, each family does not make cash flow records but has clear goals. Regular assessment of financial position. For this concept, each family assesses its financial position for each of its financial management. Planning and developing financial planning habits. Planning and developing financial management has been applied in the financial planning of each family. Financial goals must be realistic. By anticipating the current situation and conditions, each family has planned realistic financial goals. Working hard to achieve financial goals. This concept every family is no longer motivated to work hard to achieve financial goals because the fulfillment of needs has been met.

PENGARUH KOMPETENSI PENGELOLAAN KEUANGAN DAN SISTEM AKUNTANSI KEUANGAN DAERAH TERHADAP KUALITAS LAPORAN KEUANGAN DAERAH PADA ORGANISASI PERANGKAT DAERAH (OPD) KABUPATEN MINAHASA UTARA

Sesilia Sundah — 2024-10-31

Human resource competency refers to the ability of human resources to carry out assigned tasks and responsibilities due to possessing adequate education, training, and experience. In this context, financial managers who are lacking competency will be unable to complete their work efficiently, effectively, and economically. Competency allows time savings in financial reporting as knowledgeable and skilled financial managers understand the necessary procedures, enabling timely completion and presentation of financial reports. The regional financial accounting system documents and processes regional financial data and related data, starting from encompassing data collection, recording, summarization, and reporting, ultimately presenting financial information to the public. This information also serves as a basis for decision-making in planning, implementation, and accountability reporting. The purpose of this study was to determine the influence of financial management competency and the regional financial accounting system on the quality of regional financial reporting in Local Government Agencies of North Minahasa Regency. This study employed a quantitative research method. Data collection utilized primary data gathered through questionnaires. The population consisted of all 150 finance staff members within the Local Government Agencies of North Minahasa Regency. A sample size of 110 was determined using stratified random sampling and calculated using Slovin's Formula. The results of this study indicated that partially, financial management competency did not influence the quality of financial reporting, while the regional financial accounting system significantly influenced the quality of regional financial reporting.

EFEKTIVITAS INOVASI PRODUK DAN HARGA PRODUK TERHADAP KEUNGGULAN BERSAING KEJORA GEPREK

Patricia Petrus — 2024-10-31

The number of MSMEs, especially in the culinary industry, is so large, MSME players in the culinary sector need to know what things influence competitive advantage in order to be able to survive amidst the large number of culinary MSME business players. The results of this research aim to determine whether there is a significant influence between product innovation and price on the competitive advantage of the Kejora Geprek restaurant. The method used in analyzing is a quantitative method with a Multiple Regression test. Data obtained from a questionnaire administered to 137 respondents who were consumers of the Kejora Geprek restaurant. The results of the research show that there is an influence of product and price innovation on the competitive advantage of Kejora Geprek restaurant MSMEs. Multiple linear regression shows the results Y = 1.904 + 0.035 The product innovation variable has an effect but is not significant on competitive advantage. The t-test on the price variable shows that the Tcount > Ttable value is (9,968 > 1.97419) with a sig value of 0.000 < 0.05. This means that the price variable has a significant and influential effect on competitive advantage.